Lead Generators

Remember the day you told your family and friends you joined a "party plan/ direct sales" business?  At first, they were excited for you and eager to try all of the new products that you had to offer.  Then the realization sunk in that now THEY were EXPECTED to hold parties and help you.  Okay, so the words may not have ever been said but the thoughts were there.  I mean realistically, how many parties a year can you have for the same company? I would think it depends on how many catalog changes you have in a given year, for me and my company - it is three.  So, you now have family and friends locked in for 3 parties a year but your goal is 2 or 4 parties or more a month.  Where are you going to find those people?

All direct sales companies will tell you that the best place to book a party is at the party.  Okay, so you now have maybe 2 or 3 more parties a month on the calendar but you want to GROW your business.  Some here are some ideas from a top selling direct sales coach that may help you on the quest to find new customers, new parties and EXPAND your circle.

Deb Bixler talks about The Fish Bowl Lead Generator.  We have all seen those cute little fish bowls at the register of your favorite restaurant or store.  Usually, they are encouraging you to enter a drawing for a free meal or for a chance at free products.  Did you really think that they threw away all of those business cards or leads if you weren't a winner?  The idea is to put your fish bowl someplace with foot traffic, offer a chance to win your direct sales products, then advertise the winner after all is said and done.  Maybe it is a business where the manager loves your product and you can offer them a percentage of the sales from the parties that you book.  How about a bank that may highlight local businesses.  Look at your connections and determine if it is the type of customer that you are looking for then GO FOR IT!

Another tip from Deb is "Go to Vendor Events as a Guest".  This is a GREAT way to network with other vendors as well as the guests who are attending the event. I never thought about this since I was doing ALOT of vendor events but I tried it a few times and IT WORKS!  In fact, at one event where I was a guest - I booked a party and took orders.  Visit vendors that you already know are doing the event PLUS stop and meet new ones.  I ALWAYS have my product with me as well as catalogs.  Selling all kinds organizational products in the form of totes and bags helps ALOT.  It is simple: Go up to the table and let the vendor do their thing.  Always answer questions or talk in 10 seconds or less and always end in a question. Finally, wait for the right moment and say "How is this event?  I was thinking of bringing my business to it next time.  Is this vendor event a good one?"  The vendor will then ask what you do - remember the 10 second rule when you share and see what happens.

Follow-up is the key to fortune.... I have heard this many times in the workshops that I have been attending hosted by the Entrepreneurial Think Tank for Moms.  So, if you are not good with follow-up, PRACTICE.  Remember it takes 30 days to become a habit.  Set a small goal to follow-up with the leads (so many each day) and go from there.  Generating leads is not going to get the people to walk through your door (or buy your products) BUT if you follow-up with them, you can build a relationship and THEN they may become your best customer or hostess.

How do you generate leads for your business?  We would love to hear from you about what works and even what hasn't worked for you.  Have a ThirtyOne-derful day!